Launched in 2020 as a sub-label of Insurgentes, a Medellín-based platform focusing on IDM, ambient, and braindance, TraTraTrax was founded by Nyksan, DJ Lomalinda and Verraco. The trio sought to dismantle the conventions of electronic club music by fusing it with the rhythms of Latin America and its diaspora, like dembow, guaracha, and cumbia. The label intorudced a completely new sound that dominated the club scene in 2022.